CRISTINA DIACONESCU
FOUNDER & COMMUNICATION OFFICER
I
believe the most meaningful brands are born from personal obsessions, lived
experiences and cultural curiosity. They invest not only in business growth,
but in a sort of cultural capital: the ideas, references, relationships and
contributions that anchor them in the world.
In time, these brands become part of the culture that shaped them. That's when
they acquire permanence.
Brand positioning, narrative, message architecture and communication platforms.
Branding, campaign concepts, advertising, visual and verbal identity supervision.
Media strategy, reputation building, influencers activations, celebs, press visits and destination communication.
Websites, social media strategy & content, Google Ads and Meta Ads campaigns, coordination & optimization.
Editorial experiences, Michelin-starred guest chefs, cultural formats, guest list curation and implementation.
Territory definition, cultural partnerships, brand ambassadors, annual calendars and brand relevance.
A selected view of the brands that trust us today, shaped by our founder’s 15 years of hands-on experience across global and local brands.
OUR WORK
