Cristina Diaconescu | Founder of Quadro Communication

Culture-driven strategy & creative direction

Cristina Diaconescu is a communication strategist, creative director and entrepreneur with over two decades of experience across FMCG, hospitality, technology and culture. A graduate of the National University of Arts Bucharest (Ștefan Câlția's class), she combines strategic thinking with a strong understanding of aesthetics, cultural context and contemporary audiences.

From global brands and entrepreneurial ventures to museums, galleries and luxury hospitality projects, her work has consistently explored the intersection of business and culture. This dialogue forms the foundation of QUADRO's approach to communication today.

Alongside her role as founder of Quadro and Mercanti Events, Cristina Diaconescu also works independently as a Fractional Chief Communication Officer and B2B Partnerships Associate for cultural organizations.

The artistic education

A graduate of the National University of Arts Bucharest, Cristina brings an artistic education into the world of communication. Her work combines aesthetic rigour and cultural awareness, helping brands build relevance beyond visibility.

Communication as a practice

With almost two decades of experience across global FMCG brands, hospitality, technology and cultural institutions, Cristina has led communication initiatives ranging from product launches and reputation programs to large-scale campaigns, events and brand transformations.

Entrepreneurial stamina

From co-founding Foodwise Marketing to developing market-entry initiatives for Italian brands in Romania through Mercanti, she brings a practical understanding of how communication supports growth, partnerships and business development.

Cultural stewardship

She firmly believes that brands that truly last are those grounded in culture - that understand their time, contribute to it, and remain meaningful beyond trends.

The right people

Every project is built around the people it requires. Cristina assembles and coordinates multidisciplinary teams of communication specialists, designers, PR professionals, content creators, developers and cultural contributors, ensuring a coherent vision from strategy to delivery.

End-to-end execution

Equally comfortable in strategic planning and hands-on implementation, Cristina remains actively involved throughout the lifecycle of a project. From positioning and creative direction to partnerships, production and delivery, she ensures that ideas translate in all tangible outcomes.

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