Selected work, wide practice
This page features a concise selection of recent
collaborations. However, the experience behind them spans 15+ years of advertising,
brand communication, PR, digital content, events, and integrated campaigns for
local and international brands.
HOSPITALITY | LUXURY | GASTRONOMY | CULTURE
EPOQUE RELAIS & CHÂTEAUX
Cultural hospitality platform blending gastronomy, art
and lifestyle
Challenge
Open
the brand to a younger urban audience, Millennials and Gen Z, the new “young
bon viveurs” of Bucharest, through more accessible premium formats, while
maintaining relevance for its established Gen X audience through exclusive fine
dining experiences and Michelin-level collaborations.
Frame
A
cultural hospitality platform connecting fine dining, art, lifestyle and urban
sociability.
Execution
We created L’Art de Vivre, a communication
platform and toolkit designed to activate the hotel’s restaurant, private dining spaces and
social areas through curated cultural and gastronomic experiences in a coherent aesthetics.
Selected concepts:
- FestiviThé/ HarmoniThé/ AperiThé: a French-inspired afternoon tea format, designed as a more accessible
social ritual for younger urban audiences.
- The
SecrEat: a mystery chef’s table series where the chef is revealed only
on the night of the event.
- Food
Meets Culture: an interdisciplinary series connecting gastronomy with Romanian designers (Maria Paltin) and artists.
Output
240+ media materials and social media content along 2025. Coverage
included leading Romanian publications such as Ziarul Financiar, Forbes, Business Review, Economica, BIZ, Wall-Street or Trends HRB, while the PR work
around Diana Popescu and the management team helped connect the brand to
broader conversations about premium hospitality, Romanian tourism and cultural
leadership.
Services
Strategy
/ Creative Direction/ Chef Curation/ PR & Influencer Activations / Events / Cultural Stewardship
HOSPITALITY | GASTRONOMY | LIFESTYLE
PULLMAN BUCHAREST WORLD TRADE CENTER
Challenge
Relaunch La Galette inside Pullman Bucharest World Trade
Center as a contemporary French-inspired bistro, with a clear identity,
stronger visibility and a more desirable guest experience.
Frame
French conviviality and delicacies. A hospitality brand built around French culinary charm,
artisanal elegance and the social pleasure of meeting around pastry, coffee and
light dining.
Execution
Brand
positioning and visual identity for La Galette.
Website,
social media strategy, monthly content and influencer activations.
Grand
opening concept: Fête des Galettes – a French cultural immersion, tastings,
workshops, live music and networking. In collaboration with two Romanian designers (hair accessories and jewelry) - Cosmina Nicolescu and Antoaneta Zoltan.
PR and
influencer launch campaign.
Output
45+
press release appearances in top business, hospitality and lifestyle
publications (coverage
included leading Romanian publications such as Forbes, Business Review, BIZ or Trends HRB) and 3 TV interventions, including one live appearance on “Neatza
cu Răzvan și Dani”.
Ongoing
coherent visual presence across website, social media content and
influencer visibility.
Services
Strategy
/ Creative Direction / Branding / PR & Influencer Activations / Events / Digital/ Performance Media
French-inspired bistro branding, launch and digital
communication
TRAVEL | LIFESTYLE | CULTURE
FREE SPIRIT TRAVEL
Challenge
Rebranding
Free Spirit Travel as a creative travel agency with a clearer brand voice, updated
visual identity and a more coherent communication system across digital and
editorial touchpoints.
Frame
The
visual passport of the Mavericks.
A travel brand built around curiosity, authenticity, creativity, connection and
expert human guidance.
Execution
We built the brand platform, visual identity system and communication language, then extended the rebranding into digital content, social media and website consultancy.
One year later (2025), we launched Go Far. Come Closer., the brand’s communication platform and first digital cultural publication for travel, created to position Free Spirit as a curator of culture-rich, tailor-made journeys - not just a travel agency.
Output
A brand identity system and cultural communication platform
repositioning Free Spirit Travel as a curator of tailor-made journeys, not just
a travel agency.
On-going communication - coverage
includes leading Romanian publications such as Forbes, Business Review,
Ziarul Financiar, BIZ or Termene.ro
).
Services
Strategy
/ Creative Direction / Branding / PR / Digital/ Cultural Stewardship
A multi-sensorial passport for creative travel
HOSPITALITY | LUXURY | GASTRONOMY | CULTURE
SUTER PALACE HERITAGE BOUTIQUE HOTEL
Challenge
Position Gramont | Société Gastronomique, the French
fine dining restaurant of Suter Palace Heritage Boutique Hotel, as a
refined cultural-gastronomic destination, not only as a restaurant inside a
heritage hotel.
Frame
Gastronomy as a lyrical tribute to heritage.
A signature dinner built as a cultural encounter between French culinary
refinement, Romanian roots and the historic atmosphere of Suter Palace.
Execution
We created LA SYMFLEURIE, a lyrical dinner
orchestrated by Michelin Guide recommended Lady Chef Oxana Cretu Cheffe
de Cuisine at Inima Bordeaux and the single Romanian Chef mentioned in the Michelin Guide. Selected components:
- Michelin
chef scouting
- Creative
direction and event concept
- Naming
and visual direction
- PR and
social media communication
- Seven-course
dinner paired with noble wines, conceived as a floral tribute to Romanian
roots and French influences
Services
Strategy
/ Creative Direction / Chef Curation / PR / Events / Cultural Stewardship
A lyrical fine dining experience rooted in heritage and
French sensibility
HOSPITALITY | LUXURY | GASTRONOMY | CULTURE
SCICCHERIA RISTORANTE ITALIANO
Challenge
To position Sciccheria beyond the classic fine dining
restaurant format and build a stronger premium territory around Sicilian
gastronomy, Michelin-level collaborations, and high-end culinary events for
both private and corporate audiences.
Frame
Italian fine dining as cultural experience.
A series of signature gastronomic concepts designed to connect Sicilian
heritage, Michelin expertise, seasonal storytelling, live atmosphere, and guest
participation.
Execution
We developed the strategic and creative direction for a
portfolio of event concepts, including:
- ISSIMA
| The Italian absolute dining experience
A B2B and B2C events platform created with Chef Giuseppe Raciti, 1
Michelin Star, designed for premium private and corporate dining
experiences.
- ETNAVAGANZA
| A gastronomic extravagance from the roaring heart of Sicily
A four-hands Michelin anniversary dinner celebrating Sciccheria’s Sicilian
roots through the metaphor of Etna.
- ETNAFOGLLIA
| Autumn in a volcanic culinary experience
A seasonal concept combining Etna’s volcanic identity with the autumn menu
and the elegance of Italian dining.
- TASTE.
GUESS. ENJOY. | Unique blind dining experience
A collaborative blind dining event built around sensory discovery, guest
interaction, and culinary surprise.
Output
A
clearer positioning around Michelin collaborations and Sicilian fine
dining
- A
thrilled audience and impressive press reviews in Romania (coverage included Antena 1,
Revista Biz,
Business Review, Wall-Street, Trends HRB or
Restograf)
- Distinctive
naming and storytelling for each event format
Services
Strategy
/ Creative Direction / Chef Curation / PR / Events / Cultural Stewardship
Turning Sicilian fine dining into a cultural events platform for Bucharest’s premium audience
LIFESTYLE | WELLBEING
DORELAN ROMANIA
Challenge
To make quality sleep more visible and relevant in Romania,
while positioning Dorelan beyond the mattress category: as a premium lifestyle
brand connected to wellbeing, Italian comfort, design, and healthier daily
habits.
Frame
Mediterranean Good Mornings.
A campaign built around the idea that better sleep is not only a functional
need, but part of a more balanced, elegant, and conscious way of living.
Execution
We framed and developed “O, SOLE MIO”, a lifestyle
sleep-awareness campaign built around a national study commissioned by Dedalo
Group (official distributor of Dorelan), which showed that 25% of Romanians
believed sleep affected their health.
The campaign translated this insight into a broader
conversation:
- National
study on Romanians’ sleep habits
- OOH
communication, bringing the message into the public space
- Press
release and media communication, built around the study findings and the
importance of quality sleep
- “O,
SOLE MIO” Press Brunch, a Mediterranean-inspired event for journalists,
public figures, and influencers
- Sleep
hygiene conversation with psychologist Diana Vasiliu
- Dorelan
mattress testing and product experience
Output
Increased
visibility for Dorelan’s wellbeing positioning (coverage included
Profit.ro,
Forbes,
Ziarul Financiar,
Revista Biz or
Business Review)
- Press
and influencer engagement through a dedicated experience
- A
stronger connection between sleep education, Italian lifestyle, and
premium comfort
- Clearer
differentiation from standard product-led mattress communication
Services
Brand Strategy/ Research Study/ PR / Events / OOH/ Influencer Relations / Brand Storytelling
Sleep-awareness
campaign connecting Italian living, wellbeing, and quality rest
TECHNOLOGY | BUSINESS
ENTERTECH 2026 | Enterprise Digitalization East-European Conference
End-to-end branding, communication and event implementation
Challenge
To launch a new business and technology conference in
Romania, with a clear brand, credible voice, strong visibility, and a complete
communication ecosystem across website, PR, LinkedIn, partnerships, ticketing,
and on-site event experience.
Frame
From one-off event to business technology platform.
A conference brand designed around practical digitalization, AI, workflow
automation, cybersecurity, and concrete solutions for growing SMEs.
Execution
We delivered the end-to-end branding and communication
system for EnterTech 2026, including:
- Brand
strategy and positioning
- Communication
framework and event narrative
- Website
direction and digital content for EnterTech Conference
- PR
strategy, press releases, and media communication
- LinkedIn
content and organic community building
- Sponsor
and partner communication materials
- Event
agenda communication and speaker visibility
- Ticketing
and registration communication support
- Venue,
AV, partner, press room, and on-site implementation coordination
Output
- 217
total registrations
- 20,409
LinkedIn impressions in 3 months
- 39
earned PR pieces across 33 outlets (€16,744 to €25,116 estimated earned PR
value)
- 91
opt-in leads captured for follow-up communication
- qualitative
feedback highlighting speaker quality, practical relevance, and
business-grade conversations
Services
Brand Strategy/ Communication Strategy/ PR/ Digital/
Website Content/ Social Media/ Event Management/ Partnerships/
Sponsor Communication/ On-site Implementation
Where business objectives meet cultural DEPTH.
We understand both the business need behind a
project and the cultural codes that make communication feel relevant, desirable
and credible.
Have a brand, launch, destination or cultural project to
frame?
Tell us what you are building. We set the direction,
shape the story and create the communication around it.
Cookies & Privacy
This website uses cookies to ensure you get the best experience on our website.
